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Corporate Social Responsibility

PT Duta Intidaya Tbk (the "Company") is convinced that in order to maintain the continuity and quality of its business operations, it must not only carry out its business, but also observe its Corporate Social Responsibility (CSR). The Company is committed to exceeding the expectations of its stakeholders, namely customers, employees, suppliers, business partners, regulators and communities in which the Company operates. CSR at the Company is about passion and commitment to ensure business continuity in a sustainable and responsible manner.

As a form of the Company’s contribution to the social development of the community in which the Company operates, several programs have been undertaken with focus on workplace, marketplace, environment and community.


The Company’s workplace is governed by regulations set by the Ministry of Manpower of the Republic of Indonesia. The Company aims to provide a comfortable working environment for its employees. Initiatives include 10 (ten) years’ service award, monthly product training, Watsons brand incentive program and free Watson-brand gift for employees who are having their birthdays.


Mystery shopper is conducted 2 (two) times a year (March and August) to ensure that customer service is maintained at a high standard. Shoppers' behaviour and customers’ preference are key retail data for the Company to pursue continuous improvement and compete in the Health & Beauty market.

To increase Watsons' brand awareness, the Company periodically introduce 'Watsons brand' product items to customers through mass mail.


The Company understands the importance of maintaining and preserving the environment to the local communities. The Company has appointed a CSR ambassador to organise campaigns. On-going program includes waste management by separating wet and dry waste in the head office. Dry waste (boxes, plastics, paper) is given to waste management for handling while wet waste is put in the rubbish bin. Other initiatives include setting timer to turn on light bulbs in stores, using biodegradable shopping bag, maintaining happy trash bin, using recycled paper for printing and using 2nd grade paper.


The Company continuously holds various events such as Elderly Day Event, Volunteer Day, blood donor activity and Beauty of Heroes Contest.

Funds expended by the Company in relation to its CSR activities between 2010 to 2015 was IDR 88,7 million.